What a time of day - peak for a game in Australia
What a time of day - peak for a game in Australia
1) The big picture
The gaming activity of Australians in online and offline casinos is unevenly distributed throughout the day. A study of peaks shows that players most often choose evening and night hours when they are free from work and household duties. However, different groups of users - beginners, high rollers, sports betting fans or classic pokies - have their own temporary habits.
2) Morning hours (06: 00-11: 00)
Audience characteristics: least active period.
A small proportion of players are recorded online - more often these are people with a shift schedule or beginners testing casinos on a free morning.
In offline halls - low attendance, except when it comes to round-the-clock clubs.
Popular formats: fast backs on slots, minimum bets, test games.
3) Daytime hours (11: 00-17: 00)
Audience: Students and users working from home.
Average online casino activity, but lower than in the evening.
There is interest in slots with short sessions and simple mechanics.
Sports betting becomes relevant at lunchtime, especially when coinciding with European and Asian matches.
4) Evening hours (5pm-10pm) - main peak
Main period of activity.
After the end of the working day, it is during this time period that the maximum increase in the number of users is recorded.
Players choose both mobile applications and desktop versions of online casinos.
The most popular games:
5) Night hours (22: 00-03: 00) - second peak
Audience: Young players and high rollers.
The largest proportion of long gaming sessions.
Users gravitate towards high volatility slots, jackpots and lottery formats.
Telegrams and mobile casinos record a significant increase in traffic during this period.
For some of the players, night activity is associated with European and American sporting events that are broadcast at this time.
6) Early Morning (03: 00-06: 00)
The "quietest" period.
The main audience is players with a nocturnal lifestyle or who are in long gaming sessions.
Fast games and minimum bets are popular, often before leaving the casino.
7) Conclusions
Main peaks: 17: 00-22: 00 and 22: 00-03: 00.
Online platforms get maximum activity in the evening and at night, which is associated with after-work habits and student audiences.
Offline lounges are almost completely busy during peak hours, especially on weekends.
The temporary habits of players directly affect marketing strategies: promotions, tournaments and mailings are often launched in the evening and at night.
1) The big picture
The gaming activity of Australians in online and offline casinos is unevenly distributed throughout the day. A study of peaks shows that players most often choose evening and night hours when they are free from work and household duties. However, different groups of users - beginners, high rollers, sports betting fans or classic pokies - have their own temporary habits.
2) Morning hours (06: 00-11: 00)
Audience characteristics: least active period.
A small proportion of players are recorded online - more often these are people with a shift schedule or beginners testing casinos on a free morning.
In offline halls - low attendance, except when it comes to round-the-clock clubs.
Popular formats: fast backs on slots, minimum bets, test games.
3) Daytime hours (11: 00-17: 00)
Audience: Students and users working from home.
Average online casino activity, but lower than in the evening.
There is interest in slots with short sessions and simple mechanics.
Sports betting becomes relevant at lunchtime, especially when coinciding with European and Asian matches.
4) Evening hours (5pm-10pm) - main peak
Main period of activity.
After the end of the working day, it is during this time period that the maximum increase in the number of users is recorded.
Players choose both mobile applications and desktop versions of online casinos.
The most popular games:
- Slots with bonuses and freespins.
- Megaways machines.
- Board games in live mode (roulette, blackjack).
- Offline halls at this time also show the maximum workload.
5) Night hours (22: 00-03: 00) - second peak
Audience: Young players and high rollers.
The largest proportion of long gaming sessions.
Users gravitate towards high volatility slots, jackpots and lottery formats.
Telegrams and mobile casinos record a significant increase in traffic during this period.
For some of the players, night activity is associated with European and American sporting events that are broadcast at this time.
6) Early Morning (03: 00-06: 00)
The "quietest" period.
The main audience is players with a nocturnal lifestyle or who are in long gaming sessions.
Fast games and minimum bets are popular, often before leaving the casino.
7) Conclusions
Main peaks: 17: 00-22: 00 and 22: 00-03: 00.
Online platforms get maximum activity in the evening and at night, which is associated with after-work habits and student audiences.
Offline lounges are almost completely busy during peak hours, especially on weekends.
The temporary habits of players directly affect marketing strategies: promotions, tournaments and mailings are often launched in the evening and at night.
