Comparing mobile and desktop audiences in Australian gambling

Comparing mobile and desktop audiences in Australian gambling

1) The big picture

The Australian gambling market is gradually shifting towards mobile devices, but desktop players still make up a significant part of the audience. Both segments differ in age, playing habits, and reactions to bonus offers.

2) Mobile audience

Market Share: Over 65% of active players use smartphones or tablets as their primary tool for play.
Reasons for popularity:

availability of games "on the go";
adaptation of the casino for mobile platforms;
integration with Telegram casinos and applications.

Behavior features:

short game sessions (10-25 minutes);
high activity in the morning and evening hours;
preference for quick slots with bonuses and instant payments;
active participation in promotions with push notifications and exclusives for mobile users.
Target audience: young players (18-34 years old), most often from cities where a smartphone replaces a computer.

3) Desktop audience

Reasons for selection:

convenience for long gaming sessions;
larger screen and stable connection;
the habit of using PCs for online entertainment.

Behavior features:

Sessions are longer (40 minutes or longer)
peak activity - in the evening and on weekends;
choosing strategic games (poker, roulette, live games with dealers, progressive jackpots);
increased use of multiple tabs and parallel betting.
Target audience: Players over 35, including high rollers who value stability and big gaming budgets.

4) Comparison table

Parameter	Mobile audience	Desktop audience
Average session duration	10-25 minutes	40 + minutes
Popular Games	Quick Slots, Instant Payouts	Live Games, Poker, Jackpots
Activity time	Morning and evening	Evening and weekend
Age group	18-34	35 +
Reaction to bonuses	Push notifications, instant promotions	Tournaments, long-term campaigns

5) Key findings