Comparison of pre- and post-jackpot slot interest

Comparison of pre- and post-jackpot slot interest in Australia

1) Introduction

Progressive and fixed jackpots play a key role in engaging online casino players. For Australians, adding a jackpot to a slot significantly changes their behaviour and game choice. In this article, we look at how interest in slots changes after the jackpot is implemented, as well as how it affects gaming sessions, deposit rates and return visits.

2) How the jackpot affects interest in slots

a) Progressive jackpots and increased engagement

When a slot receives a progressive jackpot, its appeal soars. Players see the possibility of winning a huge amount, which turns normal gameplay into an exciting test of luck.

Growth of interest: Games with progressive jackpots can attract 2-3 times more players compared to regular slots.
Example: Adding a jackpot to slots like Mega Moolah or Major Millions greatly boosts their popularity, as each spin can be a chance for an instant big win.

b) Fixed jackpots and lead stability

Fixed jackpot slots also have a noticeable effect on player behavior, especially if those jackpots reach high totals.

Fewer changes, but steady interest: While fixed jackpots don't grow, they attract players looking for consistent and predictable wins.
Example: Games like Jack and the Beanstalk or Blood Suckers maintain a high level of popularity even without a progressive jackpot.

3) Comparison of interest before jackpot addition

a) Games without jackpots

Before the slot receives the jackpot, its interest for players is limited to its mechanics, theme and RTP. While such games may be attractive to fans of stable sessions or those looking for "smaller" winnings, they do not have as powerful a motivational factor as the jackpot.

Advantages: calmer play, less aggressive risk, but less interest in terms of long-term involvement.
Example: Non-jackpot games such as Starburst and Book of Dead attract attention due to their simplicity and frequent payouts, but cannot compete with games that have a chance of winning big.

4) Lead changes after jackpot added

a) Increased frequency of clicks and launches

Once the jackpot is added, the slot becomes more attractive to players. This leads to a large number of clicks in the casino lobby, as well as an increase in the frequency of launches.

Example: a slot such as Wheel of Fortune shows a significant increase in player engagement before and after adding a jackpot.
Upping the ante: Punters, seeing a jackpot opportunity, often start betting higher amounts, hoping for a big win.

b) Longer gaming sessions

After the jackpot is implemented, players become more delayed in the game, as the chance of a jackpot adds a new level of engagement.

Psychological effect: even if the chances of winning the jackpot are small, the very fact of its presence motivates players to play longer, which increases the average duration of the game session.
Example: In progressive jackpot slots, Australians are more likely to play longer, as waiting for a large payout keeps them interested and engaged.

5) How jackpots affect deposit activity

a) First deposits and jackpots

Players who enter the jackpot game for the first time are more likely to make the first deposits attracted by the opportunity to win a large sum.

Example: When you add a progressive jackpot to a slot, the number of players who make the first deposit can grow by 20-30% compared to a game without a jackpot.
Transformation of players into regulars: Players who make deposits after adding a jackpot are more likely to become regulars if they see that the winnings can be large and real.

b) Repeated deposits

Once the jackpot is implemented, there is an increase in re-deposits as players want to continue playing to try to win the jackpot.

Example: Progressive jackpot slots, such as Mega Moolah, can encourage repeated deposits many times more often than non-jackpot slots.

6) The bottom line

Adding a jackpot to a slot significantly changes the interest of Australian players, increasing the number of clicks, duration of sessions, frequency of deposits and involvement in the game.

Progressive jackpots have a strong influence on the choice of players, as they attract attention with the opportunity to win a large sum.
Fixed jackpots stimulate steady interest and attract those looking for predictable winnings.
Slots without jackpots, although they can be attractive due to their simplicity and high RTP, do not have such a strong motivational effect for players as jackpot games.

It is important for online casinos to consider the impact of jackpots on player engagement and optimize their offerings in order to effectively use this tool to attract and retain audiences.